Through the range of Opticks behavioural databases, you can better understand your audience’s travel behaviour together with the channels they use for bookings, where they prefer to stay and how long they may visit. Using DemoStats, perform demographic trend evaluation to create segments based on shared characteristics. With SocialValues, perceive your customers’ mindset, what issues to them and the means it affects their purchase choices. Understand your target audience to establish partnerships and sponsorships that align to your brand.
This research aimed to discover out whether danger awareness of coronavirus disease (COVID-19) impacts visits to national parks. We analyzed the tourist decision-making process during the present pandemic using the speculation of deliberate behavior as a framework, including variables related to the pandemic, similar to danger perception and danger reduction behavior, to the model. Based on a literature evaluation, we developed a research mannequin describing the impact relationship between danger perception, …