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Asia is dominating this phase, holding 54% of the global footwear market (compared to simply 14.8% for Europe and North America, respectively). So whereas the strain to grow could also be intense, there are still alternatives for DTC brands to find success. Wholesale partnerships might turn out to be essential for survival in coming years as DTC manufacturers navigate the turbulent financial landscape.
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Some 65% of consumers plan to purchase extra sturdy fashion objects, with 71% planning to maintain the gadgets they have already got for longer. The fashion resale market is booming for this reason—growing eleven times sooner than traditional retail and tipped to succeed in a $77 billion valuation within the next 5 years. Fast-fashion brands particularly are chastised for the methods they use to fabricate and produce stock. Fast-fashion retailer PrettyLittleThing also recently started showcasing products on digital fashions.